Why Smart Object? A review about consumers adoption of Smart Objects.

Smart Objects are becoming part of consumers' everyday life. However, several aspects of Smart Object consumption challenge consumers and companies. On the one hand, consumers are exposed to several issues about Smart Objects. On the other hand, companies have to deal with increasing competition in the market. Based on that, understanding why people adopt (and do not adopt) Smart Objects may impact companies. Based on a systematic literature review, this paper gives companies six clusters of adoption factors that can be considered in the design and communication process. Also, a discussion about the challenges of adoption and what happens after it is provided.