Generative AI (GenAI) tools are becoming increasingly present in people's everyday lives. It is therefore not surprising that research is examining the impact of this technology in several domains. However, how personality traits influence users’ adoption and reactions towards GenAI is still an understudied topic. Through a survey-based study, we focus on the trait of mastery orientation and test its impact on attitudinal and behavioural reactions towards GenAI. Results show an indirect and positive effect of mastery orientation towards the width of usage of GenAI and an indirect and negative effect on the AI anxiety about job replacement. Both effects are mediated by attitude.
The impact of Mastery Orientation on the reactions towards Generative AI / Monsurrò, Luigi; Bergianti, Francesca; Grappi, Silvia. - (2025). ( SIM Conference 2025 Napoli (Italy) 10-12 settembre 2025).
The impact of Mastery Orientation on the reactions towards Generative AI.
Monsurrò, Luigi;Bergianti, Francesca;Grappi, Silvia
2025
Abstract
Generative AI (GenAI) tools are becoming increasingly present in people's everyday lives. It is therefore not surprising that research is examining the impact of this technology in several domains. However, how personality traits influence users’ adoption and reactions towards GenAI is still an understudied topic. Through a survey-based study, we focus on the trait of mastery orientation and test its impact on attitudinal and behavioural reactions towards GenAI. Results show an indirect and positive effect of mastery orientation towards the width of usage of GenAI and an indirect and negative effect on the AI anxiety about job replacement. Both effects are mediated by attitude.| File | Dimensione | Formato | |
|---|---|---|---|
|
SIMktg_MonsurroBergiantiGrappi_2025.pdf
Open access
Tipologia:
AAM - Versione dell'autore revisionata e accettata per la pubblicazione
Dimensione
421.91 kB
Formato
Adobe PDF
|
421.91 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate

I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris




